White Sands Missile Range Museum Logo History
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White Sands Missile Range
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Design History

     The history of the design (Upper Left) goes back to 1982 when a piece of artwork for the cover of a locally generated in-house Fiscal Year 83 statistics brochure titled "WSMR Community" was needed. Mr. Don Montoya of the Public Affairs Office came up with a stylized art deco logo incorporating the Organ Mountains, a glass beaker and a surrealistic rocket. The initial design represented White Sands Missile Range as the outdoor lab (a term the missile range was often referred to back in late 1970s) signified by the laboratory beaker. The Organ Mountains represented the location of the main post. And the projectile coming out the beaker signified the launching of the first rocket or missile from the newly formed White Sands Proving Ground back in 1945. This simple black and white design appeared on the front cover of the 30-page brochure. Mr. Montoya later resurrected this design in early 1986 when he took his original artwork and modified its art deco flavor by adding desert colors and a twilight sky. This new version incorporated the dawn or birth of the space age at White Sands and was used for the cover art of the "White Sands Missile Range 1986 Post Guide" and the 1987 edition. When Brig. Gen. Wade Wharton assumed command he had the range's AudioVisual Division incorporate this new version of the design into a logo for the White Sands Missile Range Army Community of Excellence program in 1993. This time the design was surrounded by the words 'White Sands Missile Range * A Community Of Excellence.' It even ended up as a floor design in the post's ACOE Lodge. After the ACOE competitions in the Mid 90s the design was used by a number of post organizations such as logistics and most recently found it's way onto the roadblock warning signs put up by NEWTEC in January 1998 just outside of Las Cruces and Alamogordo N.M. on U.S. Highway 70.